AVIVA COMMUNITY FUND

Served as Creative Lead on the Aviva Community Fund, an annual fundraising initiative that awarded $1 million to community-based projects across Canada. Individuals and organizations submitted ideas for a chance to receive funding for causes that make a local impact. I led the development of all campaign creative, including flyers, buckslips, billboards, commercial spots, videos, social media content, newspaper ads, and more—driving awareness, participation, and national engagement year after year.