Work experience

 

Graphic Designer  |  Aviva Canada 

​February 2010 - present

 

Graphic design – supporting Aviva Canada, Business Development and the broker channel

• Creative lead on the Aviva Community Fund CSR campaign

• Support the delivery of key marketing campaigns

• Develop customized creative design for marketing strategies/plans for key broker partners including newsletters, websites, social media, print ads, infographics and mor

• Support the creation of RFPs and provide leadership on creative development of supporting collateral

• Assist in the development of strategy decks, marketing plans, business cases, and assessments for partnership opportunities

 

Support and manage the Aviva Canada brand

• Help in the creation and execution of Aviva's trade publication advertising strategy

• Help drive brand awareness targets

• Act as a brand supervisor to ensure all collateral is within visual identity guidelines

• Monitor brand usage and work with stakeholders to increase awareness of Aviva brand standards
   

Lead in-house videographer

• Provide videography support for key internal and external initiatives

• Edit and produce customer-facing videos for use on the Aviva website and social
  media channels

• Work directly with the management team to coordinate, build, and maintain a video catalogue to track and archive Aviva Canada video assets
   

Process and productivity management

• Help to build stronger design workflow processes to increase department productivity

• Ongoing supplier and vendor management

• Contribute expertise to help meet overall department goals

 

 

Art Director  |  FPM Marketing & Design

June 2006 - November 2009

 

Creative

• Responsible for development and execution of all campaigns

• Provided Art Direction and expertise to team members

• Assisted with marketing plans, proposals, and strategies for new and existing clients

• Monitored brand usage for all of the key stakeholders

 

Team Leadership

• Managed the in-house team of creative specialists in various fields (web, video and print)

• Directly accountable for the efficiency and productivity of the creative team

 

Operations Management

• Managed and maintained the production schedule

• Estimated project budgets and allotted time required to successfully complete a job

• Worked with President and Department Heads to ensure project deadlines were met

• Developed new leads for business and prospected new clients

• Assisted with the hiring of new team members

 

 

 

Education

 

2002 -2005

Visual Communications, Graphic Design Diploma

Fanshawe College

 

1999 - 2002

St. Theresa's High School